Tuesday, September 21, 2010

Really, live isn't enough?

FanVision is a new product developed for sports fanatics. The product offers spectators at the game opportunities to watch the game on TV while being at the game live. The device allows people to keep up with their fantasy points and stay entertained during the time outs and commercials.

Only 12 NFL teams have adopted the product. The teams who have decided to embrace it installed their stadiums with four transmitters to allow the system to run on its own Network and not use cellular or wi-fi bandwidth. FanVision was presented to all NFL teams, but 20 have rejected the item. “A lot of them are old school and don’t move too fast on new ideas, so they said, ‘Let’s wait and see how the other teams do," says Stephen Ross, owner of the Miami Dolphins.

There are costs associated with the product. Ross has been paying to have the stadium wired and offered the team 5000 devices which they can distribute as they wish. They then sell them for $200 each at the stores and kiosks inside the stadiums.

The product has potential. However, I think that most people have a similar device in a cell phone. Most cell phones offer TV and I know there are apps for Fantasy Football. It seems like just another device to have to hold...and who has 4 arms for a beer, a hot dog, a phone, and now a FanVision? Maybe the teams who are resisting are not old school, but they took a step back and asked "is this filling a void fans are missing? or replacing something they already have? If it is just replacing, it better be a really fabulous product. I am just not sure this will go very far. Also, maybe I am just being resistant to change...

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